Nativo Launch Parties

ROC House Brands introduces award-winning Nativo Aged Rum to North America. Click below to see photos from our launch parties in Miami, NYC, and Detroit.

Miami Launch Video

NYC Launch Video

A New Aged Rum Has Come Ashore

ROCHESTER, N.Y. — A new aged rum from Panama has come ashore in North America, christened with Double Gold, Innovation, and Best of Show awards upon its landing. Auténtico Nativo Aged Rum is infiltrating the American market this spring, following launch events in Miami, Key West, and Detroit. Launches in New York City and Tampa will uncork in June.

Nativo is a true-aged rum with expressions at 15 years and 20 years — meaning the age you see on the label is 100 percent minimum age of the liquid in the bottle. A third expression, Nativo Over Proof, is a blend of various ages of rum. The Nativo collection is deliciously meeting the demands of discerning consumers actively seeking artfully crafted aged rums.

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